The field of robotics is vast and encompasses new technologies, from autonomous robots to online chatbots. For the real estate industry, these robotics applications are invaluable as a means of modernizing the field and a way to sustain business throughout the pandemic.
From a distance, robotics allows real estate professionals to connect and provide service and assistance to new and existing customers. These robotics applications are already helping the field and will continue to grow in use as technology becomes more critical to real estate agents everywhere.
Robotics for Home Tours
Autonomous or remote-controlled robots can give tours to prospective buyers with advanced sensor and camera technology. These robots can navigate their way around a home or apartment, showing the buyers around each room and providing specific details about square footage or attractions in the area.
Certain robots can also process and respond to questions from buyers. If they want to know any neighborhood facts or about the systems in the home, the robot may promptly answer. It can record the questions and answers, too, which it can compile into a profile for real estate agents to compare with other profiles.
If tours are unsafe due to COVID-19 or impractical due to distance, robots will still be helpful. Robots like those from VirtualAPT can use cameras and sensors to map out and create a 3D floor plan of the home. This dynamic lets potential buyers virtually explore each part of the home from any remote location.
These two forms of robotic tours keep the industry up and running in an innovative way when remote connections are the norm. They add convenience, as well, to an already accessible dynamic.
Real Estate Marketing
When it comes to marketing, real estate agents want to show off the best parts of a listing. That means they need high-quality images and videos — imagery that draws people into becoming a prospective client. Using unmanned aerial vehicles (UAVs), or drones, professionals can achieve that.
With a license, drones are easy to operate and can get to hard-to-reach places. The aerial views and visuals will help any listing stand out from the others. They provide an all-encompassing picture of what the property looks like, whether it’s an apartment complex or a suburban home.
This is one of many professional uses of drones across the construction industry. Landlords and real estate agents can use drones to inspect faulty areas that may be otherwise dangerous or inaccessible for workers. Then, they can fix the problem quickly and move forward with the sale.
Transferring visuals and data about a listing or problem area must happen in an instant. With the use of drones, agents can work more efficiently to provide an accurate representation of their listing.
Bots for Customer Service
After exploring the listing in-person or online, clients are likely going to have some questions. This step is critical, as answering promptly and accurately could be the difference between a sale and lost profits. A practical way to encourage sales is through the use of chatbots.
Chatbots are a form of robotics that use artificial intelligence (AI) and natural language processing (NLP) to communicate with clients online. As clients ask questions, the chatbot will respond in real-time. It processes what the person says and responds based on its own learning. As it interacts with more people, it learns based on success and failure, evolving to be more accurate.
For instance, when a client asks about pet policies in an apartment complex, the chatbot can respond with the policy and pricing rules for each animal.
Conversely, chatbots can also ask the clients questions. This method of information-gathering helps agents know who qualifies for a certain listening or who is more serious about the purchase. In any case, this form of robotics puts direct communication at the forefront of the deal, facilitating a smooth sale for any listing.
The Real Estate Industry Has Many Uses for Robotics
These three integrations of robotics show a technological revolution in progress for real estate businesses of all backgrounds. Robots enable the industry to move forward and persist through the pandemic and across long distances. From robotic tours to drones to chatbots, these methods are powerful and are only just beginning.
From here, robots will become more integral to the way real estate businesses operate. Mapping, marketing, and communicating — robotics covers each necessary step of the industry, creating a more efficient landscape in the process.
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