Elad Inbar

Founder & CEO

Elad Inbar has a rich, multi-disciplinary career in the Hi-Tech industry as an experienced executive. His experience includes online content publishing, e-commerce, affiliate marketing, machine learning algorithms, and robotics. 

Priscilla Eklund

COO

Priscilla has years of experience working with multiple international companies in sales,
operations, finance, and logistics. She implements processes and procedures, develops strategies to increase productivity, and assists with the companies growth.

Anna Sandler

CTO

Anna led development for the Israeli Ministry of Education, creating EdTech programs used by schools country-wide. She has been developing RobotLAB's groundbreaking programs that got tremendous recognition from the educational technology community.

Mandy Smalling

Executive Assistant

With over ten years of experience in executive support and planning, and known as Elad’s extra hands and feet, Mandy assists our CEO in projects, processes, and people. Before joining us, she supported C-suite executives in hospitality and led and organized city-wide conferences in Texas and the Pacific Northwest. A multi-tasking mama that loves to be outdoors with her son and two dogs.

Kevin Bryant

Director of Franchise Development

Kevin Bryant started with RobotLAB in 2023 and has franchise development experience for 20 plus years. Kevin has worked with large franchise organizations developing their networks and implementing strategic plans in his career. He was also a franchise owner of a fitness brand for 5 years, so he has been on both sides of the franchise, and understands the needs of current and future franchise owners. He enjoys everything outdoors. Hiking, fishing, horticulture and thoroughbred horse racing are a few of his hobbies.

Craig Tyler

Director of Franchise Success.

Craig spent over a decade helping an emerging franchise develop its procedures and processes as they expanded their footprint and worked to support their franchisees.  He considers himself a lifelong learner and recently completed his Doctorate in Business Administration, actually focusing his dissertation on franchisee satisfaction. When he is not working, he is likely shuttling around one of the kids to sports or extra curricular activities. Between the 5 kids it’s certainly a second job!

Shanda Machado

Franchise Coordinator

Shanda is a former Floridian who left the Sunshine State for new adventures in Texas. She has over 20 years of administration and marketing experience. When not working, Shanda enjoys spending time with her husband and 2 daughters and is always up for a movie night.

Cedric Vaudel

VP of Sales

Amy George

K-12 Account Manager

Amy covers/assists K-12 schools and individuals with a passion for robotics, STEAM, and technology. In her spare time, she enjoys hanging with her son, friends, family, and dog.

Michael Genrikh

Higher Ed Account Manager

Michael is a Bay Area native with a passion for the outdoors, movies, comedy, and mixed martial arts. His dynamic energy brings dedication and creativeness to our team, all while keeping his grey tabby, Leo, well-fed and happy!

Vanessa Ortega

LATAM Sales Manager

Vanessa is a Robotics engineer in love with technology business development, involving the education and corporate sectors throughout the Latin American region. Vanessa is proactive and with a great sense of teamwork, focused on results and with a strong interest in constructive leadership. She has a great interest in constant learning, complementing her engineering profile with management and project development skills focused on the new technologies sector.

Kyle Henke

Sales Manager B2B

Kyle was born and raised in Rowlett (DFW area). He attended Texas State University in which he got his degree in Mass communication with a minor in business marketing.  He resides in Dallas with his beautiful wife, their dog: Olli and their soon to be new born: Gracie. In his spare time you will catch him watching sports as a die hard Dallas sports fan and Texas Longhorns, checking out different restaurants or on the water.

Heather Klinghagen

Sales Manager B2B

Heather has 20+ years of experience delivering customer success, sales, and performance improvement for medium to Fortune 500 companies in the food& beverage and technology industries. Heather's passion is helping businesses find new ways to attract customers and cut costs. Heather also enjoys spending time with her husband and her two Labradoodles.

Malachi Armstrong

Sales Manager B2B

Malachi has master's in theology from Moody Bible Institue in Chicago. He has 20+ years of experience hospitality, sales, residential management, food& beverage and hotel industries. Malachi's passion is helping people. He spends early mornings servicing at the Union Gospel Mission in Fort Worth. Malachi also enjoys spending time with his family and friends. He's a HUGE Chicago sports fan. (Bears, Sox's, Bulls, Blackhawks)

Ashley McKee

Sales Coordinator

Ashley was born and raised in the Mile High City, but she’s found her home in the Lone Star State. She’s spent her career in retail management but is now excited to focus on sales coordination. She always looking for new challenges and prides herself on a customer experience focus. Ashley enjoys cooking and baking for her family while she is away from the office.

Ethan Owens

Salesforce Administrator

Ethan is a Salesforce expert, sports enthusiast, and car aficionado. With extensive expertise in leveraging the power of Salesforce to drive business growth,  Ethan has consistently demonstrated his ability to generate tangible results for clients across a range of industries.  With a proven track record of success and a dedication to excellence in all that je does, Ethan is excited to continue pursuing his passions in the years ahead.

Matt Coltman

Business Development Specialist

 Matt grew up in east Texas. He has been in sales for 8 years now. He loves metal music, golf, and most importantly closing deals!  He is beyond ecstatic to be apart of the RobotLAB family!

Maria Alejandra Calcetero

Marketing & Communications Manager - Education Industry

Maria Alejandra has a B.S in Journalism and Mass Communication degree from Colombia and an M.S in Marketing and Strategic Media from Minnesota. She has experience working for the Canadian Embassy and non-profit organizations  in the creation of social media content, media design, marketing email campaigns, analysis and data. 

Abby Brookshire

Marketing Brand Manager - Business Industry

Abby is a creative and experienced marketing professional with a passion for the hospitality and technology industries. With a background in brand management and digital marketing, she is committed to promoting the benefits of robotics and automation in restaurants, hotels, assisted living and beyond. In her free time, she enjoys painting, traveling, and learning about her local community.

Peyton Paulette

Studio Training Manager

Peyton has a M.F.A. in Cinematography and has an extensive background in feature filmmaking, content creation, commercials and animation. He has created content for a variety of clients ranging from commercial construction to lifestyle brands. Peyton currently resides in Denton, TX with his fiance and their three dogs.

Michael Buikema

Training Manager

Michael  served in the Marine Corps from 2003 until 2017 specializing in logistics, training, and operations, Michael is happily married and have a blended family of four beautiful daughters. He is  the Training Manager at RobotLAB and will provide training videos for our robots and other various items.

Paul Knaack

Director of Franchise & Customer Success

Since 1991, Paul has been working with and managing after-school clubs and youth summer camps and brings his experience to the educational technology community. He also has a unique background from working in the Entertainment industry (Special Effects and Stunts) giving him special “MacGyver” skills to problem solve and create interesting solutions to support problems and projects.

Colton Ferne

Customer Success Manager

Helping with customer support, internal operations being creative with any task at hand, showing ingenuity and problem solving by thinking outside the box to create solutions for obstacles that may hinder the production of the office.

Bryan Holmes

Director of Robot Repair Lab

Bryan has spent his career teaching STEM and cares deeply about supporting teachers. Now he is helping RobotLAB advance STEM education. A polymath, he enjoys learning new things and gaining new skills.

Bailey Lund

Robot Content Studio Specialist

Bailey is a jack of all trades having a background in programming, editing, marketing, and education – all with a special focus in technology. She has a deep passion for storytelling and helping others tell their story. In her spare time, she loves performing on stage and playing video games."

Justin Bryson

Implementation Manager

Justin comes from an IT management background and is college educated in the computer networking and automotive technology. His passions are motorcycles and his robots. He is also a proud father of two with a third on the way.!

Samuel King

Implementation Manager

Samuel is a well-rounded individual with experience in many industries such as nuclear power, banking software, construction and service industry. He enjoys music and sports, both playing and watching as well as going to the park with his puppy.

Steffani Lee

Implementation Manager

Steffani is a native Texan, although se has lived in a couple of other states for a bit, but couldn't resist coming back to the great state of Texas! Steffani has worked in both offices and mechanic shops, which has given her  a good rounded work experience, and in her off time she likes to autocross race her Subaru BRZ

Jacob Fisher

Client Success Account Manager

Jacob Fisher is an experienced client success manager who has a passion for giving clients and their customers the best possible experience. Jacob loves science fiction and is excited to help bring the future into the present through the wonderful world of robots!

Mitchell Bergman

Solutions Engineer

Mitchell Bergman is a recent grad of San Francisco State University with a BS Computer Engineering. He is passionate about robotics and automation and is very enthusiastic about collaborating with all of our partners in education to achieve their goals.

Sherry Gaff

Office Manager

Sherry has a background in Operations and Hospitality, with a passion for people. When she's not busy hanging out with her husband and son, she's crocheting her latest creation.

Erin Au

Operations Coordinator

Erin coordinates shipments work with purchasing and help with registration paperwork. In her spare time, she enjoys swimming, hiking, and playing with her three cats.

Dan Wernio

Financial Operations Controller

Dan has nearly a decade of operations and management experience. He helps RobotLAB identify and solve any financial issues and to ensure accurate financial statements and proper historical data documentation. When he's not crunching numbers, you can catch him trying to find the next mouth-watering restaurant, spending time with his dog at the park, or curled up with the cat watching the latest marvel movie.

Abiel Valenzuela

Logistics Coordinator

Abiels holds a background in cross-department logistics / operations in a startup environment with a passion for streamlining workflows via creative problem solving and being a team player to promote best company output.
Sports player / fanatic-- particularly tennis (Vamos Rafa!), basketball (Go Mavs!) and football (soccer, vamos Messi!) Excited to join such a bright team here at  RobotLAB! 

Pablo Mariaca

Operations

Pablo works assuring that orders have what it needs by coordinating on getting the needed supplies, materials, software, and quality control testing. Pablo enjoys a cup of coffee in the office and exploring places during the weekends. He is extremely passionate and knowledgeable about aviation.

Brent Knaack

Operations

Brent helps RobotLAB setting up products before shipping them to the customer ensuring they have all the necessary equipment. Brent likes video games and bubble tea!

Carlos Guerrero

Operations Assistant

Born and raised in Concord, CA. Carlos have many years of work experience in logistics and customer service. I enjoy using my skills to help companies achieve positive metrics and am a huge team player. Besides work, I enjoy spending time in the outdoors, playing and watching sports (especially basketball, go Warriors) and spending time with my family, dogs, and friends.