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Your Robotics Specialists

RobotLAB Team


For over 16 years (Est. 2007), RobotLAB is dedicated to making robots smart and useful, supporting businesses and educational entities in their journey into the 21st-century user experience. As the leading educational-robotics company, RobotLAB is providing schools and universities with AI-LABs, equipped with robotics technologies, that empower educators and engage students with the most important skills for this generation: robotics, coding, and programming.

RobotLAB also offers businesses a clear pathway towards successful integration of robotics solutions in banks, restaurants, hospitals, hotels, and other enterprise and small businesses. 






Elad Inbar

Founder & CEO

Elad Inbar has a rich, multi-disciplinary career in the Hi-Tech industry as an experienced executive. His experience includes online content publishing, e-commerce, affiliate marketing, machine learning algorithms, and robotics. 


Priscilla Eklund

Priscilla Eklund


Priscilla has years of experience working with multiple international companies in sales, operations, finance, and logistics. She implements processes and procedures, develops strategies to increase productivity, and assists with the company's growth.


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Anna Sandler


Anna led development for the Israeli Ministry of Education, creating EdTech programs used by schools countrywide. She has been developing RobotLAB's groundbreaking programs that got tremendous recognition from the educational technology community.



 Mandy Smalling

Mandy Smalling

Executive Assistant

With over ten years of experience in executive support and planning, and known as Elad’s extra hands and feet, Mandy assists our CEO in projects, processes, and people. Before joining us, she supported C-suite executives in hospitality and led and organized city-wide conferences in Texas and the Pacific Northwest. A multi-tasking mama that loves to be outdoors with her son and two dogs.


Sherry Gaff

Sherry Gaff

Human Resources Manager

Sherry is responsible for providing human resource guidance and leadership. With over 10 years of experience, she brings added value to the team. When she is not busy creating with yarn, she is hanging out with her husband and son to travel and see the world.



Rick Tomei

Corporate Relationship Director

Rick is a goal-oriented director with over 25 years of outstanding experience in Hospitality and Healthcare Industries. Results-driven with a long history of acquiring new customers, managing multiple revenue streams, and growing solid account relationships. He has a love for his family and his dog, Harley. And when he's not camping with his family, he's golfing or sailing.



Lorna Boudreaux

Office Manager

Lorna is a Brit who moved here back in 2016. She is a proud Mom of two incredible women, and Nana to three gorgeous grandchildren. In her spare time, she enjoys quiet evenings in with her cats.

Franchise Team


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Craig Tyler

Director of Franchise Success.

Craig spent over a decade helping an emerging franchise develop its procedures and processes as they expanded their footprint and worked to support their franchisees.  He considers himself a lifelong learner and recently completed his Doctorate in Business Administration, actually focusing his dissertation on franchisee satisfaction. When he is not working, he is likely shuttling around one of the kids to sports or extracurricular activities. Between the 5 kids it’s certainly a second job!


Shanda Machado

Shanda Machado

Franchise Coordinator

Shanda is a former Floridian who left the Sunshine State for new adventures in Texas. She has over 20 years of administration and marketing experience. When not working, Shanda enjoys spending time with her husband and 2 daughters and is always up for a movie night.




Michelle Ames

Franchise Development Specialist

With over two decades of experience in franchise administration, franchise business development, and consulting, Michelle brings a wealth of knowledge to the table. Having also owned her own businesses, including being a franchisee herself, she understands the intricacies of entrepreneurship. Outside of work, she enjoys spending time with her family, including her husband, daughter, and their beloved pets. An avid equestrian, she competes in dressage, showcasing her passion for excellence in all endeavors.


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Samantha Wilson

Franchise Success Manager

Samantha is a dedicated Franchise Success Manager with a passion for driving growth and operational excellence. With a background in business development, training, and customer success, Samantha excels at building strong relationships and delivering exceptional service. She is committed to empowering franchise owners to achieve their business goals and maximize their potential. When not supporting franchisees she is an avid cruiser who loves to travel and spend time with family.


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Sam Latouche

Franchise Success Manager

Sam has worked in the Hospitality, Franchise, and IT industries for nearly 20 years. He possesses extensive knowledge of the 'Internet of Things' (IOT), leveraging technology to drive, manage, and sustain business success. Sam has been at the forefront of implementations, both internationally and locally.


David Nix

David Nix

General Manager of Franchise

David has spent the majority of his career developing and deploying successful commercial sales and marketing strategies in the hospitality space. He has now turned his passion towards bringing robotics and automation to businesses and organizations across all of Fort Worth and Tarrant County


Sales Team


Cedric Vaudel

Cedric Vaudel

VP of Sales

From his previous roles in Sales and Marketing at IBM, Sage UK, and Softbank Robotics, Cedric has gained strong experience in the Education Industry by being involved in the launch of various disruptive technologies.



Amy George

K-12 Account Manager

Amy covers/assists K-12 schools and individuals with a passion for robotics, STEAM, and technology. In her spare time, she enjoys hanging out with her son, friends, family, and dog.



Michael Genrikh

Michael Genrikh

Higher Ed Account Manager

Michael is a Bay Area native with a passion for the outdoors, movies, comedy, and mixed martial arts. His dynamic energy brings dedication and creativeness to our team, all while keeping his grey tabby, Leo, well-fed and happy!


Vanessa Ortega

Vanessa Ortega

LATAM Sales Manager

Vanessa is a Robotics engineer in love with technology business development, involving the education and corporate sectors throughout the Latin American region. Vanessa is proactive and with a great sense of teamwork, focused on results and with a strong interest in constructive leadership. She has a great interest in constant learning, complementing her engineering profile with management and project development skills focused on the new technologies sector.



Malachi Armstrong

Sales Manager B2B

Malachi has a Master's in Theology from Moody Bible Institute in Chicago. He has 20+ years of experience in hospitality, sales, residential management, food & beverage and hotel industries. Malachi's passion is helping people. He spends early mornings servicing at the Union Gospel Mission in Fort Worth. Malachi also enjoys spending time with his family and friends. He's a HUGE Chicago sports fan. (Bears, Sox's, Bulls, Blackhawks)



Ron McCall

B2B Sales Manager

Ron, who hails from Ogden, Utah, relocated to the Dallas-Fort Worth area six years ago after living in NYC for fifteen years. With over two years of experience in the robotics field and more than 20 years of sales expertise, he is dedicated to delivering innovative solutions to his customers. Outside of work, Ron finds joy in traveling, exploring the outdoors, and cherishing quality moments with his family.


Matt Lopez

Matt Lopez

B2B Sales Manager - Restaurants & Entertainment

Matt is a happily married dad of three young boys.  He loves spending time outside hiking, mountain biking, camping and sitting by a firepit.  He loves to travel and see new places as he feels there is much to learn from experiencing other cultures.  The world is a big place and he doesn't want to live in a bubble!



Ashley McKee

Sales Coordinator

Ashley was born and raised in the Mile High City, but she’s found her home in the Lone Star State. She’s spent her career in retail management but is now excited to focus on sales coordination. She's always looking for new challenges and prides herself on a customer experience focus. Ashley enjoys cooking and baking for her family while she is away from the office.



Matt Coltman

Business Development Specialist

 Matt grew up in east Texas. He has been in sales for 8 years now. He loves metal music, golf, and most importantly closing deals!  He is beyond ecstatic to be a part of the RobotLAB family!


Ethan Owens

Ethan Owens

Salesforce Administrator

Ethan is a Salesforce expert, sports enthusiast, and car aficionado. With extensive expertise in leveraging the power of Salesforce to drive business growth,  Ethan has consistently demonstrated his ability to generate tangible results for clients across a range of industries.  With a proven track record of success and a dedication to excellence in all that he does, Ethan is excited to continue pursuing his passions in the years ahead.


Juan Davila

Juan Davila

Software Developer

Juan is a recent graduate from Ecuador with a degree in Computer Science. During his academic journey he participated in various projects that allowed him to develop key skills such as teamwork, creative problem solving, and critical thinking.  He has experience in web development, application design, banking software, and machine learning.


Marketing Team


Abby Brookshire

Abby Brookshire

Marketing Brand Manager - Business Industry

Abby is a creative and experienced marketing professional with a passion for the hospitality and technology industries. With a background in brand management and digital marketing, she is committed to promoting the benefits of robotics and automation in restaurants, hotels, assisted living and beyond. In her free time, she enjoys painting, traveling, and learning about her local community.


Berkan Dincer

Berkan Dincer

Marketing and Brand Manager

Berkan is a graduate from the University of North Texas, specialized in marketing, specifically social media! He is a fun, easy going person who loves making new friends, always ready to say hello.



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Jack Hansen

Marketing Manager

Jack is a marketing professional who loves to be creative. Outside of work, he has way too many hobbies, but his favorites are bodybuilding, video games and spending time with his family.




Melissa Plaza

Marketing Design Specialist

Melissa is a multimedia designer, born in Ecuador. She has 10+ years of experience creating visual content. She loves traveling and watching stand-up comedy shows, but mostly she enjoys doing CrossFit. She is ready to be part of the marketing team at RobotLAB.




LaNysia Harrison

Event Planner Coordinator

LaNysia puts the animal in party! Having over 10 years' experience of  marketing and promoting brands, she is a natural when it comes to Event Planning and has hosted many events ranging from Fortune 500 to Small Owned. LaNysia is Army Bred, Atlanta Led and Texas Fed earning her BA of Communication Arts from Johnson C. Smith University in Charlotte, NC. When she is not busy socializing, she enjoys designing, dancing, eating crawfish and juicing!



Peyton Paulette

Studio Training Manager

Peyton has an M.F.A. in Cinematography and has an extensive background in feature filmmaking, content creation, commercials and animation. He has created content for a variety of clients ranging from commercial construction to lifestyle brands.




Michael Buikema

Training Manager

Michael  served in the Marine Corps from 2003 until 2017 specializing in logistics, training, and operations, Michael is happily married and has a blended family of four beautiful daughters. He is  the Training Manager at RobotLAB and will provide training videos for our robots and other various items.




Customer Success Team


Paul Knaack

Paul Knaack

Director of Customer Success

Since 1991, Paul has been working with and managing after-school clubs and youth summer camps and brings his experience to the educational technology community. He also has a unique background from working in the Entertainment industry (Special Effects and Stunts) giving him special “MacGyver” skills to problem solve and create interesting solutions to support problems and projects.



Bryan Holmes

Bryan Holmes

Director of Robot Repair Lab

Bryan has spent his career teaching STEM and cares deeply about supporting teachers. Now he is helping RobotLAB advance STEM education. A polymath, he enjoys learning new things and gaining new skills.



Devon Priscilla

Devon Priscilla

Project Manager

Devon has over 20 years of experience in Project Management. His journey started as an Army Veteran, then moved into design, sales and project management for large concerts and events, and on to construction project management. His organizational and communication skills keeps our client projects moving from our corporate office in Texas to client locations across the globe.


Bailey Lund

Bailey Lund

Robot Content Studio Specialist

Bailey is a jack of all trades having a background in programming, editing, marketing, and education – all with a special focus in technology. She has a deep passion for storytelling and helping others tell their story. In her spare time, she loves performing on stage and playing video games.


Justin Bryson

Justin Bryson

Implementation Manager

Justin comes from an IT management background and is college educated in computer networking and automotive technology. His passions are motorcycles and his robots. He is also a proud father of two with a third on the way!


Samuel Cartoon

Samuel King

Implementation Manager

Samuel is a well-rounded individual with experience in many industries such as nuclear power, banking software, construction and service industry. He enjoys music and sports, both playing and watching as well as going to the park with his puppy.


Steffani Lee

Steffani Lee

Implementation Manager

Steffani is a native Texan, although she has lived in a couple of other states for a bit, but couldn't resist coming back to the great state of Texas! Steffani has worked in both offices and mechanic shops, which has given her a good, rounded work experience, and in her off time she likes to autocross race her Subaru BRZ


Brent Knaack

Brent Knaack

Implementation Manager

Brent helps RobotLAB set up products before shipping them to the customer ensuring they have all the necessary equipment. Brent likes video games and bubble tea!




Aaron Hess

Implementation Manager

Aaron is an implementation manager at RobotLAB that has experience in a multitude of industries including oil & gas. He has been a heavy equipment mechanic and is also a Navy veteran. In his free time, he loves to go hog hunting, watch sports, and spend time with his wife and kids




Chris Thrailkill

Client Success Account Manager

Christián Thrailkill has previous experience in academia, R&D, hospitality, nonprofit, sales, event coordination, and political organizing. When away from the office, Chris sings for acclaimed rock band Low-Key Colors, writes for various publications, participates in local theater, competes in ballroom dance competitions, and slowly works on his doctorate in comic book studies. He lives with his wife, Courtney, his son, Marco, and his cat, Sondheim.


Mitchell Bergman

Mitchell Bergman

Solutions Engineer

Mitchell Bergman is a recent grad of San Francisco State University with a BS Computer Engineering. He is passionate about robotics and automation and is very enthusiastic about collaborating with all of our partners in education to achieve their goals.




Marcelo Vallejo

Robotics Repair Assistant

Marcelo was born in Ecuador and has a degree in Electronic Engineering. He has worked with computers and phone repairs for over 10 years. He has worked with large companies, giving them solutions to remotely manage their computers and other electronics using MDM solutions, and Apple cloud-based services for business/education. Marcelo is married with two daughters and in his free time, he enjoys playing video games and listening to music.

Erin Au

Erin Au

Customer Success Coordinator

Erin coordinates shipments, works with purchasing, and helps with registration paperwork. In her spare time, she enjoys swimming, hiking, and playing with her three cats.




Operations and Finance Team


Dan 1

Dan Wernio

Financial Operations Controller

Dan has nearly a decade of operations and management experience. He helps RobotLAB identify and solve any financial issues and to ensure accurate financial statements and proper historical data documentation. When he's not crunching numbers, you can catch him trying to find the next mouth-watering restaurant, spending time with his dog at the park, or curled up with the cat watching the latest Marvel movie.



Kenneth Fletcher

Logistics Coordinator

Ken is a native Texan, originally from the Houston, TX area. Ken has worked in logistics in both internal and external (3PL) environments shipping anything from recycled solar panels to fork-lifts; both domestically and internationally. He enjoys being the “fun” uncle to his 5 nieces and nephews. In addition, Ken loves spending most of his time outdoors doing anything from hiking, fishing, and working on cars.


Greg Logwinuk

Greg Logwinuk

Procurement Specialist

Greg has experience in a multitude of industries including but not limited to Oil & Gas, Insurance, Airline and Restaurant. Most recently, he worked procurement for a large oil and gas service company buying their bulk diesel, oils, chemicals, and lubricants. Greg enjoys traveling, watching movies, sports and doing things with his lovely dog, Lucy.


Pablo Mariaca

Pablo Mariaca


Pablo works assuring that orders have what they need by coordinating on getting the needed supplies, materials, software, and quality control testing. Pablo enjoys a cup of coffee in the office and exploring places during the weekends. He is extremely passionate and knowledgeable about aviation.


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Carlos Guerrero

Operations Assistant

Born and raised in Concord, CA. Carlos has many years of work experience in logistics and customer service. He enjoys using his skills to help companies achieve positive metrics and is a huge team player. Besides work, he enjoys spending time outdoors, playing and watching sports (especially basketball, go Warriors) and spending time with his family, dogs, and friends.











1900 W Kirkwood Blvd,

Suite 5500C

Southlake, TX 76092



1981 N Broadway St,
Ste 325
Walnut Creek CA 94596 



Cra 11a No 97a-19,
Bogotá Colombia. 110221