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Your Robotics Specialists

RobotLAB Team


For over 16 years (Est. 2007), RobotLAB is dedicated to making robots smart and useful, supporting businesses and educational entities in their journey into the 21st-century user experience. As the leading educational-robotics company, RobotLAB is providing schools and universities with AI-LABs, equipped with robotics technologies, that empower educators and engage students with the most important skills for this generation: robotics, coding, and programming.

RobotLAB also offers businesses a clear pathway towards successful integration of robotics solutions in banks, restaurants, hospitals, hotels, and other enterprise and small businesses. 






Elad Inbar

Founder & CEO

Elad Inbar has a rich, multi-disciplinary career in the Hi-Tech industry as an experienced executive. His experience includes online content publishing, e-commerce, affiliate marketing, machine learning algorithms, and robotics. 


Priscilla Eklund

Priscilla Eklund


Priscilla has years of experience working with multiple international companies in sales,
operations, finance, and logistics. She implements processes and procedures, develops strategies to increase productivity, and assists with the companies growth.


Anna sandler 2

Anna Sandler


Anna led development for the Israeli Ministry of Education, creating EdTech programs used by schools country-wide. She has been developing RobotLAB's groundbreaking programs that got tremendous recognition from the educational technology community.



 Mandy Smalling

Mandy Smalling

Executive Assistant

With over ten years of experience in executive support and planning, and known as Elad’s extra hands and feet, Mandy assists our CEO in projects, processes, and people. Before joining us, she supported C-suite executives in hospitality and led and organized city-wide conferences in Texas and the Pacific Northwest. A multi-tasking mama that loves to be outdoors with her son and two dogs.


Sherry Gaff

Sherry Gaff

Human Resources Manager

Sherry is responsible for providing human resource guidance and leadership. With over 10 years of experience, she brings added value to the team. When she is not busy creating with yarn, she is hanging out with her husband and son to travel and see the world.



Rick Tomei

Corporate Relationship Director

Rick is a goal-oriented director with over 25 years of outstanding experience in Hospitality and Healthcare Industries. Results-driven with a long history of acquiring new customers, managing multiple revenue streams, and growing solid account relationships. He has a love for his family and his dog, Harley. And when he's not camping with his family, he's golfing or sailing.


Franchise Team



Kevin Bryant

Director of Franchise Development

Kevin Bryant started with RobotLAB in 2023 and has franchise development experience for 20 plus years. Kevin has worked with large franchise organizations developing their networks and implementing strategic plans in his career. He was also a franchise owner of a fitness brand for 5 years, so he has been on both sides of the franchise, and understands the needs of current and future franchise owners. He enjoys everything outdoors. Hiking, fishing, horticulture and thoroughbred horse racing are a few of his hobbies.


Craig 1

Craig Tyler

Director of Franchise Success.

Craig spent over a decade helping an emerging franchise develop its procedures and processes as they expanded their footprint and worked to support their franchisees.  He considers himself a lifelong learner and recently completed his Doctorate in Business Administration, actually focusing his dissertation on franchisee satisfaction. When he is not working, he is likely shuttling around one of the kids to sports or extra curricular activities. Between the 5 kids it’s certainly a second job!

Shanda Machado

Shanda Machado

Franchise Coordinator

Shanda is a former Floridian who left the Sunshine State for new adventures in Texas. She has over 20 years of administration and marketing experience. When not working, Shanda enjoys spending time with her husband and 2 daughters and is always up for a movie night.




Sales Team


Cedric Vaudel

Cedric Vaudel

VP of Sales

From his previous roles in Sales and Marketing at IBM, Sage UK, and Softbank Robotics, Cedric Vaudel has gained strong experience in the Education Industry by being involved in the launch of various disruptive technologies.



Amy George

K-12 Account Manager

Amy covers/assists K-12 schools and individuals with a passion for robotics, STEAM, and technology. In her spare time, she enjoys hanging with her son, friends, family, and dog.



Michael Genrikh

Michael Genrikh

Higher Ed Account Manager

Michael is a Bay Area native with a passion for the outdoors, movies, comedy, and mixed martial arts. His dynamic energy brings dedication and creativeness to our team, all while keeping his grey tabby, Leo, well-fed and happy!


Vanessa Ortega

Vanessa Ortega

LATAM Sales Manager

Vanessa is a Robotics engineer in love with technology business development, involving the education and corporate sectors throughout the Latin American region. Vanessa is proactive and with a great sense of teamwork, focused on results and with a strong interest in constructive leadership. She has a great interest in constant learning, complementing her engineering profile with management and project development skills focused on the new technologies sector.



Malachi Armstrong

Sales Manager B2B

Malachi has master's in theology from Moody Bible Institue in Chicago. He has 20+ years of experience hospitality, sales, residential management, food& beverage and hotel industries. Malachi's passion is helping people. He spends early mornings servicing at the Union Gospel Mission in Fort Worth. Malachi also enjoys spending time with his family and friends. He's a HUGE Chicago sports fan. (Bears, Sox's, Bulls, Blackhawks)



Ron McCall

B2B Sales Manager

Ron, who hails from Ogden, Utah, relocated to the Dallas Fort-Worth area six years ago after living in NYC for fifteen years. With over two years of experience in the robotics field and more than 20 years of sales expertise, he is dedicated to delivering innovative solutions to his customers. Outside of work, Ron finds joy in traveling, exploring the outdoors, and cherishing quality moments with his family.



Ashley McKee

Sales Coordinator

Ashley was born and raised in the Mile High City, but she’s found her home in the Lone Star State. She’s spent her career in retail management but is now excited to focus on sales coordination. She always looking for new challenges and prides herself on a customer experience focus. Ashley enjoys cooking and baking for her family while she is away from the office.



Matt Coltman

Business Development Specialist

 Matt grew up in east Texas. He has been in sales for 8 years now. He loves metal music, golf, and most importantly closing deals!  He is beyond ecstatic to be apart of the RobotLAB family!


Ethan Owens

Ethan Owens

Salesforce Administrator

Ethan is a Salesforce expert, sports enthusiast, and car aficionado. With extensive expertise in leveraging the power of Salesforce to drive business growth,  Ethan has consistently demonstrated his ability to generate tangible results for clients across a range of industries.  With a proven track record of success and a dedication to excellence in all that he does, Ethan is excited to continue pursuing his passions in the years ahead.


Juan Davila

Juan Davila

Software Developer

Juan is a recent graduate from Ecuador with a degree in Computer Science. During his academic journey he participated in various projects that allowed him to develop key skills such as teamwork, creative problems solving, and critical thinking.  He has experience in web development, application design, banking software, and machine learning.


Marketing Team


Maria Alejandra

Maria Alejandra Calcetero

Marketing & Communications Manager - Education Industry

Maria Alejandra has a B.S in Journalism and Mass Communication degree from Colombia and an M.S in Marketing and Strategic Media from Minnesota. She has experience working for the Canadian Embassy and non-profit organizations  in the creation of social media content, media design, marketing email campaigns, analysis and data. 



Abby Brookshire

Abby Brookshire

Marketing Brand Manager - Business Industry

Abby is a creative and experienced marketing professional with a passion for the hospitality and technology industries. With a background in brand management and digital marketing, she is committed to promoting the benefits of robotics and automation in restaurants, hotels, assisted living and beyond. In her free time, she enjoys painting, traveling, and learning about her local community.




Melissa Plaza

Marketing Design Specialist

Melissa is a multimedia designer, born in Ecuador. She has 10+years of experience creating visual content. She love traveling and watch stand up comedy shows, but mostly she enjoys doing CrossFit. She is ready to be part of the marketing team at RobotLAB




LaNysia Harrison

Event Planner Coordinator

LaNysia puts the animal in party! Having over 10 years experience Marketing and Promoting Brands, she is a natural when it comes to Event Planning and has hosted many events ranging from Fortune 500 to Small Owned. LaNysia is Army Bred, Atlanta Led and Texas Fed earning her BA of Communication Arts from Johnson C. Smith University in Charlotte, NC. When she is not busy socializing she enjoyed designing, dancing, eating crawfish and juicing!



Peyton Paulette

Studio Training Manager

Peyton has a M.F.A. in Cinematography and has an extensive background in feature filmmaking, content creation, commercials and animation. He has created content for a variety of clients ranging from commercial construction to lifestyle brands. Peyton currently resides in Denton, TX with his fiance and their three dogs.




Michael Buikema

Training Manager

Michael  served in the Marine Corps from 2003 until 2017 specializing in logistics, training, and operations, Michael is happily married and have a blended family of four beautiful daughters. He is  the Training Manager at RobotLAB and will provide training videos for our robots and other various items.




Customer Success Team


Paul Knaack

Paul Knaack

Director of Franchise & Customer Success

Since 1991, Paul has been working with and managing after-school clubs and youth summer camps and brings his experience to the educational technology community. He also has a unique background from working in the Entertainment industry (Special Effects and Stunts) giving him special “MacGyver” skills to problem solve and create interesting solutions to support problems and projects.



Bryan Holmes

Bryan Holmes

Director of Robot Repair Lab

Bryan has spent his career teaching STEM and cares deeply about supporting teachers. Now he is helping RobotLAB advance STEM education. A polymath, he enjoys learning new things and gaining new skills.



Bailey Lund

Bailey Lund

Robot Content Studio Specialist

Bailey is a jack of all trades having a background in programming, editing, marketing, and education – all with a special focus in technology. She has a deep passion for storytelling and helping others tell their story. In her spare time, she loves performing on stage and playing video games."


Justin Bryson

Justin Bryson

Implementation Manager

Justin comes from an IT management background and is college educated in the computer networking and automotive technology. His passions are motorcycles and his robots. He is also a proud father of two with a third on the way.!


Samuel Cartoon

Samuel King

Implementation Manager

Samuel is a well-rounded individual with experience in many industries such as nuclear power, banking software, construction and service industry. He enjoys music and sports, both playing and watching as well as going to the park with his puppy.


Steffani Lee

Steffani Lee

Implementation Manager

Steffani is a native Texan, although se has lived in a couple of other states for a bit, but couldn't resist coming back to the great state of Texas! Steffani has worked in both offices and mechanic shops, which has given her  a good rounded work experience, and in her off time she likes to autocross race her Subaru BRZ


Brent Knaack

Brent Knaack

Implementation Manager

Brent helps RobotLAB setting up products before shipping them to the customer ensuring they have all the necessary equipment. Brent likes video games and bubble tea!



Jacob Fisher

Jacob Fisher

Client Success Account Manager

Jacob Fisher is an experienced client success manager who has a passion for giving clients and their customers the best possible experience. Jacob loves science fiction and is excited to help bring the future into the present through the wonderful world of robots!


Mitchell Bergman

Mitchell Bergman

Solutions Engineer

Mitchell Bergman is a recent grad of San Francisco State University with a BS Computer Engineering. He is passionate about robotics and automation and is very enthusiastic about collaborating with all of our partners in education to achieve their goals.




Marcelo Vallejo

Robotics Repair Assistant

I’m 31 and I was born in Ecuador. I have an electronics engineering degree and I’ve worked with computers and phone repair for over 10 years. I’ve worked with large companies giving them solutions to remote managing their computers and other electronics using MDM solutions and mainly Apple cloud based services for business/education. About my personal life I’m married and I have two daughters. In my free time I enjoy playing video games and listening to music.


Operations and Finance Team


Erin Au

Erin Au

Operations Coordinator

Erin coordinates shipments work with purchasing and help with registration paperwork. In her spare time, she enjoys swimming, hiking, and playing with her three cats.



Dan 1

Dan Wernio

Financial Operations Controller

Dan has nearly a decade of operations and management experience. He helps RobotLAB identify and solve any financial issues and to ensure accurate financial statements and proper historical data documentation. When he's not crunching numbers, you can catch him trying to find the next mouth-watering restaurant, spending time with his dog at the park, or curled up with the cat watching the latest marvel movie.


Greg Logwinuk

Greg Logwinuk

Procurement Specialist

Greg has experience in a multitude of industries including but not limited to Oil & Gas, Insurance, Airline and Restaurant. Most recently, he worked procurement for a large oil and gas service company buying their bulk diesel, oils, chemicals, and lubricants. Greg enjoys traveling, watching movies, sports and doing things with his lovely dog, Lucy.


Abiel Valenzuela

Abiel Valenzuela

Logistics Coordinator


Abiels holds a background in cross-department logistics / operations in a startup environment with a passion for streamlining workflows via creative problem solving and being a team player to promote best company output.
Sports player / fanatic-- particularly tennis (Vamos Rafa!), basketball (Go Mavs!) and football (soccer, vamos Messi!) Excited to join such a bright team here at  RobotLAB! 


Pablo Mariaca

Pablo Mariaca


Pablo works assuring that orders have what it needs by coordinating on getting the needed supplies, materials, software, and quality control testing. Pablo enjoys a cup of coffee in the office and exploring places during the weekends. He is extremely passionate and knowledgeable about aviation.



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Carlos Guerrero

Operations Assistant

Born and raised in Concord, CA. Carlos have many years of work experience in logistics and customer service. I enjoy using my skills to help companies achieve positive metrics and am a huge team player. Besides work, I enjoy spending time in the outdoors, playing and watching sports (especially basketball, go Warriors) and spending time with my family, dogs, and friends.










1900 W Kirkwood Blvd,

Suite 5500C

Southlake, TX 76092



1981 N Broadway St,
Ste 325
Walnut Creek CA 94596 



Cra 11a No 97a-19,
Bogotá Colombia. 110221