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Your Robotics Specialists

For over a decade, RobotLAB is dedicated to making robots smart and useful, supporting businesses and educational entities in their journey into the 21st-century user experience. As the leading educational-robotics company, RobotLAB is providing schools and universities with AI-LABs, equipped with robotics technologies, that empower educators and engage students with the most important skills for this generation: robotics, coding, and programming.

RobotLAB also offers businesses a clear pathway towards successful integration of robotics solutions in banks, restaurants, hospitals, hotels, and other enterprise and small businesses. 






Elad Inbar

Founder & CEO

Elad Inbar has a rich, multi-disciplinary career in the Hi-Tech industry as an experienced executive. His experience includes online content publishing, e-commerce, affiliate marketing, machine learning algorithms, and robotics. 



Priscilla Eklund

Priscilla Heath


Priscilla has years of experience working with multiple international companies in sales,
operations, finance, and logistics. She implements processes and procedures, develops strategies to increase productivity, and assists with the companies growth.



Anna sandler 2

Anna Sandler


Anna led development for the Israeli Ministry of Education, creating EdTech programs used by schools country-wide. She has been developing RobotLAB's groundbreaking programs that got tremendous recognition from the educational technology community.



 Mandy Smalling

Mandy Smalling

Executive Assistant

With over ten years of experience in executive support and planning, and known as Elad’s extra hands and feet, Mandy assists our CEO in projects, processes, and people. Before joining us, she supported C-suite executives in hospitality and led and organized city-wide conferences in Texas and the Pacific Northwest. A multi-tasking mama that loves to be outdoors with her son and two dogs.



Shanda Machado

Shanda Machado

Franchise Coordinator

Shanda is a former Floridian who left the Sunshine State for new adventures in Texas. She has over 20 years of administration and marketing experience. When not working, Shanda enjoys spending time with her husband and 2 daughters and is always up for a movie night.



Gray Brain logo

Ethan Owens

Salesforce Administrator

Ethan is a Salesforce expert, sports enthusiast, and car aficionado. With extensive expertise in leveraging the power of Salesforce to drive business growth,  Ethan has consistently demonstrated his ability to generate tangible results for clients across a range of industries.  With a proven track record of success and a dedication to excellence in all that je does, Ethan is excited to continue pursuing his passions in the years ahead.


Sales Team


Cedric Vaudel

Cedric Vaudel

VP of Sales

From his previous roles in Sales and Marketing at IBM, Sage UK, and Softbank Robotics, Cedric Vaudel has gained strong experience in the Education Industry by being involved in the launch of various disruptive technologies.



Amy George

K-12 Account Manager

Amy covers/assists K-12 schools and individuals with a passion for robotics, STEAM, and technology. In her spare time, she enjoys hanging with her son, friends, family, and dog.



Michael Genrikh

Michael Genrikh

Higher Ed Account Manager

Michael is a Bay Area native with a passion for the outdoors, movies, comedy, and mixed martial arts. His dynamic energy brings dedication and creativeness to our team, all while keeping his grey tabby, Leo, well-fed and happy!




Makenzie Spicer

VR Account Manager

Makenzie comes from a background of both sales and management, and is excited to be your sales coordinator! She aids the sales team in anything they might need from scheduling, to quote creation and everything in between.



Vanessa Ortega

Vanessa Ortega

LATAM Sales Manager

Vanessa is a Robotics engineer in love with technology business development, involving the education and corporate sectors throughout the Latin American region. Vanessa is proactive and with a great sense of teamwork, focused on results and with a strong interest in constructive leadership. She has a great interest in constant learning, complementing her engineering profile with management and project development skills focused on the new technologies sector.




Kyle Henke

Sales Manager B2B

Kyle was born and raised in Rowlett (DFW area). He attended Texas State University in which he got his degree in Mass communication with a minor in business marketing.  He resides in Dallas with his beautiful wife, their dog: Olli and their soon to be new born: Gracie. In his spare time you will catch him watching sports as a die hard Dallas sports fan and Texas Longhorns, checking out different restaurants or on the water.


Heather K-about us

Heather Klinghagen

Sales Manager B2B

Heather has 20+ years of experience delivering customer success, sales, and performance improvement for medium to Fortune 500 companies in the food& beverage and technology industries. Heather's passion is helping businesses find new ways to attract customers and cut costs. Heather also enjoys spending time with her husband and her two Labradoodles.




Malachi Armstrong

Sales Manager B2B2

Malachi has master's in theology from Moody Bible Institue in Chicago. He has 20+ years of experience hospitality, sales, residential management, food& beverage and hotel industries. Malachi's passion is helping people. He spends early mornings servicing at the Union Gospel Mission in Fort Worth. Malachi also enjoys spending time with his family and friends. He's a HUGE Chicago sports fan. (Bears, Sox's, Bulls, Blackhawks)




Ashley McKee

Sales Coordinator

Ashley was born and raised in the Mile High City, but she’s found her home in the Lone Star State. She’s spent her career in retail management but is now excited to focus on sales coordination. She always looking for new challenges and prides herself on a customer experience focus. Ashley enjoys cooking and baking for her family while she is away from the office.


Devon Priscilla

Devon Priscilla

Project Management

Devon has over 20 years of experience in Project Management. His journey started as an Army Veteran, then moved into design, sales and project management for large concerts and events, and on to construction project management. His organizational and communication skills keeps our client projects moving from our corporate office in Texas to client locations across the globe.


Marketing Team


Maria Alejandra

Maria Alejandra Calcetero

Marketing & Communications Manager - Education Industry

Maria Alejandra has a B.S in Journalism and Mass Communication degree from Colombia and an M.S in Marketing and Strategic Media from Minnesota. She has experience working for the Canadian Embassy and non-profit organizations  in the creation of social media content, media design, marketing email campaigns, analysis and data. 



Abby Brookshire

Abby Brookshire

Marketing Brand Manager - Business Industry

Abby is a creative and experienced marketing professional with a passion for the hospitality and technology industries. With a background in brand management and digital marketing, she is committed to promoting the benefits of robotics and automation in restaurants, hotels, assisted living and beyond. In her free time, she enjoys painting, traveling, and learning about her local community.




Peyton Paulette

Studio Training Manager

Peyton has a M.F.A. in Cinematography and has an extensive background in feature filmmaking, content creation, commercials and animation. He has created content for a variety of clients ranging from commercial construction to lifestyle brands. Peyton currently resides in Denton, TX with his fiance and their three dogs.




Michael Buikema

Training Manager

Michael  served in the Marine Corps from 2003 until 2017 specializing in logistics, training, and operations, Michael is happily married and have a blended family of four beautiful daughters. He is  the Training Manager at RobotLAB and will provide training videos for our robots and other various items.



Bailey Lund

Bailey Lund

Robot Content Studio Specialist

Bailey is a jack of all trades having a background in programming, editing, marketing, and education – all with a special focus in technology. She has a deep passion for storytelling and helping others tell their story. In her spare time, she loves performing on stage and playing video games."


Customer Success Team


Paul Knaack

Paul Knaack

Customer Success Director

Since 1991, Paul has been working with and managing after-school clubs and youth summer camps and brings his experience to the educational technology community. He also has a unique background from working in the Entertainment industry (Special Effects and Stunts) giving him special “MacGyver” skills to problem solve and create interesting solutions to support problems and projects.



Colton Ferne

Colton Ferne

Customer Success Manager

Helping with customer support, internal operations being creative with any task at hand, showing ingenuity and problem solving by thinking outside the box to create solutions for obstacles that may hinder the production of the office.



Bryan Holmes

Bryan Holmes

Customer Success Specialist

Bryan has spent his career teaching STEM and cares deeply about supporting teachers. Now he is helping RobotLAB advance STEM education. A polymath, he enjoys learning new things and gaining new skills.



Justin Bryson

Justin Bryson

Implementation Manager

Justin comes from an IT management background and is college educated in the computer networking and automotive technology. His passions are motorcycles and his robots. He is also a proud father of two with a third on the way.!



Samuel Cartoon

Samuel King

Implementation Manager

Samuel is a well-rounded individual with experience in many industries such as nuclear power, banking software, construction and service industry. He enjoys music and sports, both playing and watching as well as going to the park with his puppy.

Jacob Fisher

Jacob Fisher

Client Success Account Manager

Jacob Fisher is an experienced client success manager who has a passion for giving clients and their customers the best possible experience. Jacob loves science fiction and is excited to help bring the future into the present through the wonderful world of robots!



Mitchell Bergman

Mitchell - Bergman

Solutions Engineer

Mitchell Bergman is a recent grad of San Francisco State University with a BS Computer Engineering. He is passionate about robotics and automation and is very enthusiastic about collaborating with all of our partners in education to achieve their goals.




Operations and Finance Team


Erin Au

Erin Au

Operations Coordinator

Erin coordinates shipments work with purchasing and help with registration paperwork. In her spare time, she enjoys swimming, hiking, and playing with her three cats.



Dan 1

Dan Wernio

Financial Operations Analyst

Dan has nearly a decade of operations and management experience. He helps RobotLAB identify and solve any financial issues and to ensure accurate financial statements and proper historical data documentation. When he's not crunching numbers, you can catch him trying to find the next mouth-watering restaurant, spending time with his dog at the park, or curled up with the cat watching the latest marvel movie.



Pablo Mariaca

Pablo Mariaca


Pablo works assuring that orders have what it needs by coordinating on getting the needed supplies, materials, software, and quality control testing. Pablo enjoys a cup of coffee in the office and exploring places during the weekends. He is extremely passionate and knowledgeable about aviation.




Atiba Scott


My name is Atiba Scott and I work in Customer Success with Support at RobotLAB. I love to fix things that are broken and help people without tools to get things fixed.



Brent Knaack

Brent Knaack


Brent helps RobotLAB setting up products before shipping them to the customer ensuring they have all the necessary equipment. Brent likes video games and bubble tea!



Sherry Gaff

Sherry Gaff

Operations/ Finance Coordinator

Sherry has a background in Operations and Hospitality, with a passion for people. When she's not busy hanging out with her husband and son, she's crocheting her latest creation.










75 Broadway St. 2nd Floor, Suite 202
San Francisco, CA
USA 94111




950 E State Highway 114
STE 160

Southlake, TX,  USA 76092